Not the How but the Why

By Osarennoma Ogbeide

Truly, this pandemic reveals two sides of a coin. In the beginning, it seemed to cause more harm than good to people because businesses were drastically affected. On the other side, these seemingly discomforting or unpleasant times have been able to birth many creatives. We have people who although lost their jobs at this time, still went ahead to take on the challenge of starting their own business. Believe it or not, no matter how hard the economy would seem, there would always be people that would make their money.

I personally have seen more of the creative side of people at these times. There’s an increase in the number of podcasters and Youtubers now, more people are baking and cooking for sale and graphics designers are more than the numbers before. Everyone just wants to make this money. Despite this, an important question that we need to be asked is “why?” It goes beyond the how, but the why. Why are you doing what you’re doing? Is it just to make money? Or it’s a thing of the moment? Afterall “na condition dey make crayfish bend”

I’d like to see owning a business as having a wider scope than just making money. Some see business as different from entrepreneurship where business entails just working to make money and pay the bills while entrepreneurship is beyond that but involves solving a problem , meeting a societal need, making impact and yielding profit, all at the same time.

One would be short of genuine fulfilment if you’re just making money but dread the process. Why not convert your passion to make an impact that will still yield income? It is then that you’d have peace of mind and satisfaction. What happens to the new business or learnt skill after the pandemic? Would you drop what you started and jump to the next best money profiting business? Don’t forget the purpose for which you started. We should strive more to make impact and not just money, create a legacy sand not just a business.

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